Make product development easy with expert advice and support from Smartway Consulting.

sweatyBetty’s

03
MAR

0

In: 
by: admin

Smartway were instrumental in the launch of sweatyBetty’s own label.  They helped SB take the brand from just a few logoed T shirts to a wide offering which included skiwear, swimwear and technical running clothes as well as yogawear.  They were, in effect, sweatyBetty’s outsourced “product development department”, responsible for the whole process, from taking initial designs right through to delivery into the warehouse.  As sweatyBetty had only an inexperienced team in product development (sB’s skills being in buying brands and retailing them), they were crucial to the success of sB own label.  (sB has 95% own label apparel now). They were always hardworking, reliable, quick to respond and had great relationships with the suppliers. The team was industrious and commercially aware and had a good all-round business knowledge.

Comments are closed.